《Celebrating the 75th Anniversary of the Founding of New China - Gifts in Hangzhou》

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Speaking of West Lake lotus root starch, it is almost universally known in Hangzhou.But many people don't know that its main production area and Hangzhou lotus root powder factory are actually in Jiande.To celebrate the 75th anniversary of the founding of New China, Shouchang Town in Jiande City presented a heartwarming West Lake lotus root powder.

West Lake lotus root powder was once a selected product for the G20 Hangzhou Summit and one of the characteristic souvenirs in Hangzhou. Today, it is still a "famous food in the Yangtze River Delta", produced by Hangzhou Paradise Food Co., Ltd. In 2003, Jiande introduced the leading enterprise of West Lake lotus root starch, Tian Tang Food Co., Ltd., through investment promotion, and established Hangzhou Jiande Tian Tang Food Co., Ltd. and its subsidiary Hangzhou Lotus Root Powder Factory in Jiande, which have been located in Shouchang Town for 21 years.

Why is West Lake lotus root starch willing to land in Jiande? Ren Zhican, the person in charge of Hangzhou Paradise Food Co., Ltd., said that the root of lotus root is in Jiande.Jiande has a nearly thousand year history of lotus root cultivation, especially the Liye white lotus, which currently has a planting area of nearly 10000 acres. Settling in the raw material production area not only ensures quality control from the source and guarantees product quality, but also saves a lot of transportation costs

In addition to Jiande's rich historical and cultural heritage and unique ecological environment, the key to attracting leading enterprises in lotus root starch to settle down lies in Jiande's one-on-one "shop assistant" service that has been helping enterprises for 20 years. From the moment the enterprise landed, we arranged service specialists to track it point-to-point and guide Paradise Food to successfully apply for the national high-tech enterprise. We also opened the 909 Talent Night Market and the Hundred Schools Recruitment Special Train to transport relevant talents to the enterprise and innovate the production of various popular products such as nut lotus root powder and low sugar lotus root powder. We repaired the entrance road for the enterprise, applied for a special place name for 'Lotus Root Road', improved the surrounding supporting environment, and made the enterprise feel more belonging and gain, "said Li Langjun, the enterprise assistance specialist in Shouchang Town.

In recent years, the Jiande Municipal Government has attached great importance to the development of the lotus root starch industry, and has taken multiple measures such as policy support and brand promotion to help lotus root starch move out of Jiande and into a broader market.

"In order to improve the production efficiency of lotus root starch, we also help enterprises to purchase modern equipment, transform traditional operations into modern production lines, and complete the whole process of lotus root starch production from material selection, grinding to direct drying in less than 30 minutes. At the same time, we also encourage and support enterprises to use the Internet platform for sales, so that traditional specialties can take the express train of e-commerce to achieve industrial upgrading and value added." Li Langjun introduced,Jiande produces over 2000 tons of lotus root starch products annually, accounting for more than 50% of the province's sales. "Our lotus root starch not only sells well domestically, but also goes abroad, exporting to multiple countries and regions such as the United States, Japan, the Netherlands, New Zealand, Canada, and Southeast Asia. The annual export sales of lotus root starch reach more than 10 million yuan

With the development of the times, lotus root starch has extended into various forms of consumption, such as healthy drinks, gourmet dishes, etc., to meet the diverse dietary needs of modern people. Its popularity has also driven the prosperity of the local lotus root planting industry, injecting new impetus into the agricultural development of Jiande. From October to April of the following year, it is the time to purchase lotus roots on a large scale, with over 10000 tons of lotus roots harvested annually, "said Li Langjun. The establishment of lotus root powder enterprises also attracts more than 100 local people to participate in lotus root powder production, packaging, and promotion, allowing villagers to truly achieve employment at their doorstep.

In the future, Jiande will continue to tap into the market potential and cultural value of West Lake lotus root starch, continuously transforming it into the "white gold" that supports economic development, promoting industrial innovation and development, actively extending and expanding the industrial chain, and accelerating rural revitalization.

Source: (Published by Jiande)

Original link:https://mp.weixin.qq.com/s/ZMdz3ZjKnKFNMgAaGvADNw