Mr. Zhang

Hangzhou Paradise Food Co., Ltd. 

Hangzhou Paradise Food Co., Ltd. is a modern food enterprise specializing in the research and development, production, processing, and sales of lotus root starch products. The company comprises Hangzhou Jiande Paradise Food Co., Ltd. and the Hangzhou Xihu Lotus Root Starch Factory, and operates multiple state-of-the-art production lines while holding the necessary qualifications for exporting its products.

The company’s flagship product, the “Paradise” brand West Lake Lotus Root Starch series, boasts a sales network that spans all provinces and autonomous regions across China and is exported to Japan, Europe and North America, as well as Southeast Asian countries and regions.

The company has obtained certifications under the ISO 9001 quality management system and the ISO 22000 food safety management system. As a leading enterprise in the industry, it is one of the principal drafting organizations for the national standard GB/T 25733—2022 “General Requirements for Lotus Root Powder,” the Zhejiang provincial local standard DB33/T 823—2011 “Geographical Indication Product: Liye White Lotus,” the national standard GB/T 30637—2014 “Edible Kudzu Powder,” and the Zhejiang provincial group standard T/ZJFIA 009—2022 “West Lake Lotus Root Powder.” Additionally, the company is an authorized user of the national agricultural product geographical indication for “Liye White Lotus.”

“Paradise Brand West Lake Lotus Root Powder” has successively been awarded such prestigious titles as “2022 Yangtze River Delta Region’s Famous and High-Quality Food,” “2022–2024 Hangzhou Specialty Souvenir,” and “2022 Zhejiang Province’s Famous, Special, and High-Quality Food.”